Education
Entertainment
Fashion
Sports
property development
Infrastructure
Industry
safe sex no regrets
Family Planning Queensland enlisted BASE to build an effective online campaign in order to bring the message of safe sex to young people.
BASE created a rich, experience driven interface, combining education with humour, games and a strong visual brand.
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supervising your apprentice or trainee
To make the 'guide for workplace supervisors' interesting as well as informative, BASE placed the information within a narrative story, and created a 'short film'.
TV presenter Scott Cam starred, and took the audience on a light hearted journey through familiar workplace scenarios, each highlighting a key point of the government's message. The production placed real life actors within dynamic CGI (computer generated image) environments ranging from a restaurant to a hair-salon to a full city-scape. In producing the DVD, BASE created a groundbreaking training experience.
skilling nsw
To promote apprenticeships and traineeships within trades experiencing skills shortages in NSW, BASE created a DVD starring comedian Rosso.
He introduces a number of apprentices who share their experience with the audience inviting them to become involved. By creating a way of sharing information that was enjoyable for the intended audience, BASE made the State Government initiative more effective.
career choices
To further encourage Apprenticeships and traineeships, BASE incorporated the positive experiences of real people.
To create this DVD, BASE travelled the country interviewing apprentices and trainees, who shared stories about how the qualifications they gained helped their careers.
Through the conceptual originality of BASE, the State Government has made NSW a more skilful place.
toot n tinkle
Toot n Tinkle sell a new range of innovative products that put the fun back into toilet training. BASE created a website to reflect and promote the idea of 'fun' learning.
Using Interactive flash and embedded video, Toot n Tinkle 'Adventures in Toilet Training' is a website that is not only a helpful resource throughout the training process, but great fun for the whole family. The website not only assisted Toot n Tinkle to sell their products online, but reaffirmed their position as a market leader and created further opportunities with retailer Toys R Us.
little amigos
Little Amigos provides long day care and pre-school. The website BASE created for them, provides a parent with everything they need to know about the childcare centres.
This information is presented within a playful landscape, dotted with Cacti and haciendas out of which spill 'little amigos', yelling and laughing and having a ball. BASE created the website that is as fun as any parent would hope a childcare centre would be.
Ice Age 3 - Dawn of the Dinosaurs
Hoyts enlisted BASE to create a feature-packed promotional website for the 20th Century Fox movie ”Ice Age 3“.
The hugely successful site featured a database-driven competition, creative animation and a number of games and entertaining diversions, all promoting Hoyts 100 year anniversary and the Ice Age 3 brand.
argyle
To promote Argyle BASE created an online interactive teaser campaign.
An animation which grew brick by brick, it allowed the viewer to break bottles, play with the musical soundtrack and be moved by what was coming.
havana club deluxe
Havana Club Deluxe wanted a style that reflected the ambience of Friday and Saturday Nights, and was easy to update.
BASE created an interactive flash website which enabled partygoers to check out 'what's on', drop their names on a door list and see themselves in photos from recent nights.
jason roberts
Los Angeles BASEd celebrity Chef Jason Roberts approached BASE to create an online experience showcasing his career.
The resulting interactive flash website reflects his style and personality and sets him apart from other celebrity chefs.
urban music
BASE created an online voting system which allowed UMA to tally fans votes for the Urban Music Awards.
The system also allowed UMA to gather details of the voters for future marketing.
westfield
BASE used a combination of motion graphics and animation to create a dynamic corporate DVD and multimedia project for Westfield.
mezi jewellery
For Mezi Jewellery, BASE created a simple, elegant website, providing a platform to showcase the jewellery itself.
The online catolougue shows the latest season designs.
nrl - panthers
'take a shot with CUA' was a CUA initiative which enabled people to 'take a free financial health check' and get the chance to win $1000 to get their new account up and running.
The initiative was promoted through the company's sponsorship of NRL team The Penrith Panthers.
isports
Isports specialise in interactive marketing items for crowds at sporting events.
As a marketing company it is crucial for their website to represent their brand effectively. To achieve this, Isports came to BASE.
Isports Marketing are the leading provider of interactive marketing items for crowds at sporting events.
one whitsundays
For One Whitsundays BASE created an interactive website which highlights the natural beauty of the area by using high quality photos integrated into a site navigation system that reflects the quality and style of the resort.
User friendly features include an interactive floor plan, photo map of Australia with flight times and routes and descriptions and photos of attraction in the surrounding area. The site also allows for back end sales management and unit management.
murrays beach
To encapsulate the lifestyle opportunities offered by the Murray's Beach development, BASE used a Hybrid of Flash and HTML to create a website which evokes the natural beauty of the area.
An interactive map of the area enables 'touch of a button' exploration, and highlights the activities on offer from a new life in Murray's Beach. The strong back end element allows regular updates to the site.
spectrum
The client wished to market the building to attract creative clients. BASE created a colour theme and carried this through to site signage and print.
BASE Interactive created a sophisticated Flash website with backend functionality.
triptych
BASE created 3D imagery to position the building and highlight the benefits of living in this Eco friendly building.
BASE Interactive brought all the resources of street footage, interactive maps, 3D animations and interactive floor plans together to create both an online experience provided touch screen kiosks within sales offices.
westgate freeway
When putting together the largest state government roads upgrade in Victorian history, the state government came to BASE to bring it to life.
BASE created a 3D animation showcasing the addition to the Westgate Freeway which enabled the general public to visualise the project and understand how it would work.
jamie durie
The BASE design for Jamie Durie's Patio Website pioneered a new style in online aesthetic and interactive design.
The flash based site creates an environment that enables the viewer to experience landscape design through a rich path of photos. It is CMS driven to facilitate regular client updates and helps position Jamie on the world stage.
six figures
Six Figures is Australia's first premium job site that connects high salary earners with genuine six figure positions.
BASE designed a multimedia campaign for recruitment convention display suite using motion graphics and typography.
shredfast
When Shredfast came to BASE, they had no idea that a creative marketing campaign and corporate identity could strengthen their business so effectively.
BASE devised a unique branding concept that positioned Shedfast as a market leader. Since then the business has achieved milestones greater than expected and is set for rapid expansion.